Why is this a trend? Because it signals the . Indonesian youth have little disposable income but high spending ambition. They want viral experiences. A bowl of noodles for Rp15,000 (under $1 USD) that looks good on a TikTok "mukbang" is more valuable than a quiet, expensive dinner.
Indonesian youth are becoming increasingly concerned about environmental issues, such as climate change, deforestation, and plastic pollution. Many young people are taking action, from participating in beach cleanups to advocating for sustainable lifestyles on social media. Why is this a trend
However, the kingmaker is still , but with a local twist. The "Fans" (fandoms) operate less like fan clubs and more like political PACs (Political Action Committees). They mass-buy streaming accounts, organize bulk purchases of albums, and even raise money for social causes to "cleanse" the image of their favorite idols. The Army (BTS fans) and Carats (SEVENTEEN fans) have warped the local music industry, forcing labels to adopt "fandom-centric" business models. They want viral experiences