In the last decade, a new wave (led by directors like Dileesh Pothan, Mahesh Narayanan, and Jeethu Joseph) has taken this ordinariness to a global pedestal. Drishyam (2013), which has been remade in countless languages, is pure Kerala culture—the protagonist is a cable TV operator who evades the police using his encyclopedic knowledge of cinema, viewed through the lens of a patriarchal, middle-class family structure common in the state. Similarly, Maheshinte Prathikaaram (2016) is a love letter to the small-town Keralite’s obsession with photography, ego, and the ritualistic prathikaaram (revenge) that is less about bloodshed and more about social embarrassment.