Since 1983, Oceans East Bait & Tackle has served as a primary destination for anglers in the Mid-Atlantic region. Headquartered in Virginia Beach, the shop has expanded into North Carolina (Nags Head) and Virginia's Eastern Shore.

As the brand grew in popularity, Jerky Girls evolved from a simple snack food company to a lifestyle and entertainment brand. They began to host events, such as the annual "Jerky Girls Beach Party," which featured live music, games, and giveaways.