Generative AI (Sora, Runway ML, Midjourney) is about to upend Hollywood. Soon, you will be able to type a prompt—"A romantic comedy set in ancient Rome starring my face and the face of my fiancé"—and have a watchable 90-minute film generated in seconds. This will obliterate the traditional media hierarchy. Who needs a studio when you have a GPU? The challenge will be copyright, authenticity, and the potential flood of hyper-personalized "sludge" content.
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