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Great Grand Masti Girl Sonali Raut is foraying into the world of Marathi Cinema. Sonali Raut, noted model and Bigg Boss realty sho... Sonali Raut Great Grand Masti - Movie - Box Office India

The film stars the iconic comedy trio of Riteish Deshmukh, Vivek Oberoi, and Aftab Shivdasani. They reprise their roles as married men—Amar, Meet, and Prem—who are bored with their domestic lives. When a chance encounter with a mysterious woman (played by Urvashi Rautela) leads them to a secluded village, they find themselves entangled in a supernatural love triangle involving a ghost.

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The film's success can be attributed to several factors. Firstly, the Masti franchise has built a loyal fan base over the years, and the makers have cleverly leveraged this goodwill to promote the film. The movie's marketing strategy was focused on engaging with the franchise's existing audience, with the use of social media, memes, and promotional content that resonated with fans.