Instead of waiting for a sequel that doesn’t exist, use this guide to create your own living document for 2025 selling.

Meet Ryan, a sales representative at a software company that specializes in providing data analytics solutions to businesses. Ryan had been struggling to meet his sales targets for months, and his manager had been breathing down his neck.

Silence. Then: “Go ahead.”

His hands were clammy. He waited.

The sequel introduces a vital distinction between types of internal stakeholders: The Challenger Sales Book Series