Directed by debutant Jithin Laal , the film was made on a budget of ₹30 crore and became a major commercial success, grossing over ₹106 crore at the box office. Key Technical Features A.R.M (2024)
The last five years have witnessed a "New Wave" or a renaissance in Malayalam cinema, largely fueled by OTT (Over-The-Top) platforms. This has had a profound feedback loop with the culture. As Keralites have become the highest per-capita consumers of streaming content in India, the cultural palate has expanded.




