The popularity of search strings like "moviezwap.org Telugu 2012" did not go unnoticed by the industry. The Telugu film industry, led by bodies like the Movie Artists Association (MAA), launched strict anti-piracy measures:

Years later, Moviezwap.org had become a legend in the Telugu film industry. It had played a significant role in promoting Telugu cinema, and had become a testament to the power of technology and fan passion.

India’s Copyright Act, 1957 (and the amended IT Act, 2000) treats downloading pirated content as an offense. While authorities primarily target uploaders and distributors, the Cyber Cell has begun tracking heavy downloaders of regional content. Under Section 63 of the Copyright Act, infringement can lead to imprisonment of 6 months to 3 years.