Standard extensions like Adblock Plus or AdGuard are generally ineffective against ITVX on desktop browsers.
to stop ads at the DNS level. However, ITV frequently updates its ad-serving domains (such as adding ned.itv.com itvx adblocker
If you want a guaranteed ad-free experience across all devices (including the app), the ITVX Premium Standard extensions like Adblock Plus or AdGuard are
: A cloud-based alternative to Pi-hole. It allows for more granular control and specific "Allow" lists if the ITVX app breaks entirely. 3. The "Ad-Free" Subscription (ITVX Premium) itvx adblocker
is often cited as one of the few reliable ways to filter ads directly on the device. Official Ad-Free Option