This study employs a qualitative approach, combining interviews, observations, and content analysis. The researcher conducted in-depth interviews with 15 amateur media producers in Ercolano, including local bloggers, videomakers, and social media influencers. Additionally, the researcher observed several community events, media production workshops, and online forums where local residents share and discuss their media content. The data collection process was conducted over a period of six months, from January to June 2022.
), we often think of dust, stone, and silence. But look closer, and you'll find a vibrant intersection where ancient history meets modern, often amateur-driven digital storytelling The data collection process was conducted over a
To get a feel for the modern "amatoriale" (amateur/enthusiast) side of Ercolano, local creators provide a daily look at life in the shadow of Vesuvius. from January to June 2022. )