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As legalization spread, content shifted from "getting high" to "living high."
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: Shows like Getting Doug with High or The Joe Rogan Experience feature long-form discussions that normalize consumption. As legalization spread, content shifted from "getting high"
This paper explores the historical shift of cannabis representation in popular media, tracing its journey from mid-century prohibitionist propaganda to the billion-dollar "420" lifestyle industry of today. By examining the evolution of film tropes, the foundational role of music, and the recent mainstreaming via digital platforms, this study highlights how entertainment media has transitioned from a tool of social control to a powerful driver of normalization and legislative change. 1. Introduction: The Cultural Genesis of "420" As legalization spread
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