| Do (Respectful) | Don't (Stereotypical) | | :--- | :--- | | Show (Punjab vs. Tamil Nadu are different countries culturally). | Don't put bindis on mannequins or elephants randomly (spiritual misappropriation). | | Explain why a tradition exists (e.g., "Shoes off for hygiene & respect"). | Don't show India as only snake charmers, poverty, or palaces. | | Mention that India is a secular democracy (Hindus, Muslims, Sikhs, Christians, Jains, Buddhists all live together). | Don't call everything "curry." (It's Rogan Josh, Chettinad, Vindaloo, or Korma). | | Use accurate pronunciation: Mumbai (not Bombay), Kolkata (not Calcutta). | Don't ask "What is your caste?" (It is considered rude and illegal to ask in public). |
By creating engaging and informative content around Indian culture and lifestyle, writers and creators can help promote cross-cultural understanding and appreciation, while showcasing the rich diversity and beauty of Indian culture. | Do (Respectful) | Don't (Stereotypical) | |
From food bloggers to travel vloggers, and from fashion influencers to cultural enthusiasts, Indian lifestyle content has become increasingly popular, both within India and globally. | | Explain why a tradition exists (e
A saree is worn 100 different ways. The Nivi drape of Andhra Pradesh is different from the Kasta of Maharashtra or the Mekhela Chador of Assam. Long-form content that explores why a particular tribal community wears a certain weave during harvest season creates educational authority. | Don't call everything "curry
Today’s Indian culture is as much about Silicon Valley as it is about the Ganges.
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