: Digital life is considered inseparable from reality for Gen Z. Over 78% of youth engage with social media daily, often spending more than three hours on platforms like Instagram and TikTok.

For Indonesian youth, the internet is not a utility; it is an environment.

Visiting markets like Pasar Senen or browsing "pre-loved" shops on Instagram is both a budget-friendly move and a style statement.

Buying isn't just a transaction; it's an interaction. Live-stream shopping is the new mall culture.