Aryan was a self-proclaimed cinema purist on a shoestring budget. It was Friday night, and he was desperate to watch the 2014 rom-com Bewakoofiyaan

: A "System Infected!" warning flashed in neon red. Aryan clicked 'X', only for a tab to open selling magic hair-growth oil. The Invisible Buttons

: A high-flying marketing executive loses his job during a recession and has to hide it from his girlfriend’s overbearing, bureaucrat father.