Case Study: was first flagged by NN‑Scout in early 2023 after an Instagram post of her performing a traditional Russian folk dance went viral. Her RPS of 92 prompted IMG Russia to schedule a casting, leading to her eventual debut at Versace.

The employment of minors in Russia is governed by several legal frameworks designed to protect children’s health, education, and well‑being:

The Russian fashion scene has undergone a dramatic transformation over the past two decades. Once known primarily for its rich history of classical art and literature, Russia now commands a prominent place on the global runway, producing designers, photographers, and models who are recognized worldwide. A notable trend within this evolution is the increasing visibility of very young models—often pre‑teens and early teenagers—who appear in advertising campaigns, editorial spreads, and runway shows. While their presence can bring fresh energy and a unique aesthetic to the industry, it also raises important questions about child welfare, labor regulations, and the broader cultural impact of early exposure to the fashion world.

This guide provides an overview of the industry, highlights some of the most famous figures who started as young girls, and offers essential safety guidelines for navigating this space. 🌟 High-Profile Figures from the Industry