Highlight the "What." Demonstrate the positive change and conclude with a Call to Action (CTA) , such as a link to donate, volunteer, or access resources. Key Elements for Success
Survivor Stories Blog Interview Campaign - The Pixel Project 8 June 2016 — 12 years school girl rape 3gp video mega link
A story is the hook ; the CTA is the line . Highlight the "What
If you are a survivor in crisis, please contact the 988 Suicide and Crisis Lifeline (in the US) or your local emergency services. such as a link to donate
The metrics for should be:
Leading campaigns now use combining quantitative data (calls to hotlines) with qualitative data (survivor and audience interviews).