She is widely credited with popularizing the "levantacola" (butt-lifting) jean style, designed specifically to enhance curves. The Fashion Empire: Pompis Stores Maripily Rivera: A Look at Her Red Carpet Moments
: She opened her first venture, Maripily Boutique , in Guaynabo, Puerto Rico. Despite the store burning down in 2007, she successfully reopened it, demonstrating the resilience that characterizes her career.