Many of these sites explicitly state they are independent and "created purely for fun".
The concept of a "new lifestyle and entertainment" via such platforms typically refers to several shifts in digital consumption:
Of course, the old giants sneered. "No retention metrics? No doom-scrolling? It'll fail," said the pundits. But something strange happened. People reported sleeping better. Anxiety scores dropped. Movie theaters saw a rise in attendance, not a fall, because Videowakamobi's short, resonant films made people crave long, communal stories again.