: Television has also embraced the "difficult" mature woman. Characters like ’s peers in Succession or Jean Smart’s Deborah Vance
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Think of the stoic, suffering matriarchs in films like Steel Magnolias or Terms of Endearment . While powerful, their agency was almost entirely tied to their children. : Television has also embraced the "difficult" mature woman
: Viewership data from 2025 shows that audiences aged 45–55 are seeing the highest growth in streaming consumption (63%), driving platforms to invest in "familiar" talent they grew up with. Must-Watch Streaming : Shows like The White Lotus (HBO Max) starring Jennifer Coolidge and (HBO Max) with Jean Smart have become cultural phenomena led by women over 60. 4. Remaining Challenges : Viewership data from 2025 shows that audiences