Ria started small, creating short videos on her phone and posting them on her personal social media accounts. Her colleagues at Axis Bank were her first audience, and they loved her content. Encouraged by their positive feedback, Ria began to invest more time and effort into her craft. She started writing scripts, experimenting with editing software, and even created a makeshift studio in her living room.
Many brands have tried to replicate this success. HDFC Life has their "Har Ghar Kuch Kehta Hai" girl; ICICI had their "Masti" mascots. They remain in the ad slot. Why? Ria started small, creating short videos on her
Ria started small, creating short videos on her phone and posting them on her personal social media accounts. Her colleagues at Axis Bank were her first audience, and they loved her content. Encouraged by their positive feedback, Ria began to invest more time and effort into her craft. She started writing scripts, experimenting with editing software, and even created a makeshift studio in her living room.
Many brands have tried to replicate this success. HDFC Life has their "Har Ghar Kuch Kehta Hai" girl; ICICI had their "Masti" mascots. They remain in the ad slot. Why?