The term frequently appears in crime fiction and romance novels as the name of a fictional business (e.g., Hailey Edwards' The Body Shop series).
It stands as a fascinating example of how early internet entrepreneurs used quirky, deceptive branding to carve out space for niche interests. For those who remember the sound of a dial-up modem, the name still evokes a very specific, smoke-filled corner of the early web. or perhaps a look at how modern niche branding compares to these early internet "fronts"? What about Midnight Auto Parts? - Google Groups midnight auto parts smoking
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