Amelia Wang Aka Mayli Your: Next Door Whore ((free))

Her breakout moment? A 45-second clip titled "How to host a dinner party when you have $17 left until Friday." It garnered 12 million views. In it, she arranges Trader Joe’s flowers in a thrifted vase, dims the lights, and says: "Romanticism is free. The wine is $6. The vibe is priceless."

Brands are desperate to work with Amelia, but she has famously strict rules. She will not promote fast fashion. She will not do "squad trips" to Dubai. Instead, her collaborations look like this: amelia wang aka mayli your next door whore