Data from social media analysts shows that naked links (e.g., https://example.com/article ) perform 34% better on X than shortened links (bit.ly, tinyurl) because users can see the domain. However, if you are running a "link link" campaign across multiple posts, use UTM parameters to track which tweet in the chain drove the click.

As of 2025, X is experimenting with a "Linkless Post" algorithm. Elon Musk has suggested that posts with external links might be deprioritized because they take users off the platform. How do you adapt your "link link" strategy?

Hover over the link (on desktop) or long-press (on mobile) to see the real web address.

Not all links go viral. In fact, 99% of links posted on X receive fewer than 10 clicks. The remaining 1% that explode follow a specific, replicable structure.