Netflix, Amazon Studios, Apple TV+, and Disney+ reoriented studios toward direct-to-consumer (DTC) models. The COVID-19 pandemic accelerated hybrid releases and windowing collapses. By 2024, streaming originals outnumbered traditional theatrical releases 2:1 globally.
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These tech-first companies have disrupted the traditional studio model by producing massive amounts of original content specifically for their platforms. Netflix, Amazon Studios, Apple TV+, and Disney+ reoriented