Indonesian youth are increasingly interested in sports and fitness, with many young people embracing active lifestyles. Traditional sports like soccer, badminton, and martial arts remain popular, while modern sports like basketball, volleyball, and rock climbing are gaining traction.
Some key values and characteristics of Indonesian youth include: Indonesian youth are increasingly interested in sports and
: There is a massive revival of 1980s-inspired Indonesian City Pop and indie-folk. Bands like Hindia , Reality Club , and Nadin Amizah dominate playlists, focusing on themes of mental health, urban loneliness, and local identity. Bands like Hindia , Reality Club , and
The Indonesian beauty industry is also booming, with many young people investing in skincare and makeup products. Korean and Japanese beauty products are particularly popular, with many young Indonesians seeking out products that promise to deliver flawless, glowing skin. Unlike the "Great Resignation" in the West, Indonesia's
Unlike the "Great Resignation" in the West, Indonesia's youth suffer from "Great Anxiety." Formal jobs are scarce, and the salary for fresh graduates is notoriously low. Consequently, the culture has pivoted to Reseller and Dropshipper capitalism. It is common to see a University of Indonesia law student selling camilan (snacks) via WhatsApp stories or running a dropshipping business for Korean skincare. The dream is not to climb the corporate ladder, but to be a "Pengusaha Muda" (Young Entrepreneur).