| Metric | Result (as of Dec 2024) | |--------|------------------------| | | 12 million impressions across Instagram, TikTok, and YouTube. | | Tourist Boost | 18 % increase in bookings for fashion‑focused tours to Kraków, Gdańsk, and Warsaw. | | Carbon Savings | The X‑Limited capsule saved an estimated 3,800 kg CO₂ compared with a conventional collection of similar size. | | Consumer Engagement | Over 45,000 QR code scans; 72 % of users said they would consider purchasing a garment with a visible carbon score. |