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. People said it wasn't just a portfolio; it was a blueprint for using graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Leo spent days scouring the digital wilderness for an updated PDF

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First published in 2015, How To is a career retrospective that covers over 35 years of Bierut’s work at and Pentagram . Rather than just displaying finished logos, Bierut walks readers through the messy, iterative process of 36 specific projects. Key highlights include: Key highlights include: