"100M Leads" is the sequel to Alex Hormozi’s bestselling book, $100M Offers . While the previous book focused on creating an irresistible offer (the "what" you sell), 100M Leads focuses on the distribution and acquisition of customers (the "how" to sell it). The core thesis of the book is that business growth is choked by a lack of leads, and the solution lies in a systematic approach to generating attention through four primary "Lead Sources."
Building an internal team to execute the Core Four at scale. 🛠 Actionable Takeaways alex hormozi 100m leads pdf