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By allowing creators to retain film, TV, and merchandising rights, Image turned itself into a Silicon Valley-style incubator for ideas. While Marvel was filing for bankruptcy in the 90s, Image founders like Todd McFarlane ( Spawn ), Jim Lee ( WildC.A.T.s ), and Rob Liefeld ( Youngblood ) were sitting on powder kegs of IP.

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Fast forward to the 2010s. Netflix, Amazon, and Apple are desperate for content. They don't want the "C-list" leftovers of the Big Two; they want prestige, grit, and ownership. By allowing creators to retain film, TV, and