: Generative AI is moving from a novelty to a core tool for hyper-personalized content and immersive storytelling.
have surpassed the film and music industries in total revenue, largely because they offer agency. This desire for immersion is driving the development of Virtual Reality (VR) and Augmented Reality (AR) . Simultaneously, Generative AI
: AI is increasingly used for content generation, personalizing user experiences, and predicting film performance through sophisticated analytics .
: Consumption has moved toward over-the-top (OTT) platforms and mobile devices, allowing users to access content on their own schedules.
