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Ninas de 12 are vulnerable to parasocial relationships (feeling like an influencer is their actual best friend). Remind them: "You know her content, but you don't know her." Monitor if she shows distress over an influencer's personal drama or break-up.
For many 12-year-olds, traditional networks like Disney Channel or Nickelodeon are starting to feel "too young." While they might still tune in for a comfort watch, there is a massive migration toward and TikTok .
In recent years, there's been a growing demand for content that resonates with young audiences. Traditional media outlets have struggled to keep up with the changing preferences of younger viewers, who crave authenticity, diversity, and representation. This shift has given rise to a new generation of creators, like Nina's de 12, who are producing content that speaks directly to their peers.