While the WGA and SAG strikes of 2023 put guardrails around AI, October 2024 shows the technology infiltrating the backend.
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This weekend marks the release of It is the follow-up to a billion-dollar gritty character study, now morphed into a musical. Its release highlights the industry's reliance on "elevated IP"—taking a recognizable brand and coating it in arthouse sensibilities. The conversation around the film isn't just about the plot; it is about whether audiences still trust the sequelization of every cinematic touchstone. While the WGA and SAG strikes of 2023