This strategy aimed to diversify revenue away from traditional spot advertising. It focused on growing ITV Studios (its production arm) and expanding its digital footprint through the ITV Hub (now ITVX).
: Features for searching archived video based on specific criteria like color, size, or speed of movement. Specialized Monitoring itv dvber 2016 2021
This combination maximised payload (≈24 Mbps per mux) but left little margin for error. Engineers privately called it “the edge of the cliff.” This strategy aimed to diversify revenue away from