| Persona | Pain point | How the feature helps | |---------|------------|-----------------------| | (30‑45 y, juggling work & fitness) | Needs a quick “pulse” of activity and stress levels. | One‑tap heat‑map + stress‑level gauge, plus a “Pause/Resume” button for any ongoing Calita Fire event. | | The Wellness Explorer (18‑30 y, loves self‑improvement) | Tracks many habits, but data lives in separate screens. | Tula Vida widgets (hydration, mood, step goal) are all visible and actionable in the same view. | | The Visual Enthusiast (all ages) | Finds raw numbers boring. | Animated fire‑like particles for Calita Fire, flowing pastel waves for Tula Vida, and a smooth transition to full‑screen “Dus”. |