One winter, a town council proposed removing the old clock tower to clear space for a mall. The town divided: some wanted progress and jobs; others wanted heritage and community rhythm. Ana organized a meeting where neighbors listed what they valued. The lists revealed the town’s hidden value structure: some prioritized “economic prosperity,” others “community identity,” and many used shared instrumental values—“cooperation” and “respect”—to find compromise. In the end they redesigned the plan to keep the tower and add a small market. People felt heard because their deepest ends and feasible means were acknowledged.
These refer to "end-states of existence." They are the ultimate goals a person wants to achieve during their lifetime (e.g., rokeach m 1973 the nature of human values pdf
Examples: World peace, family security, freedom, happiness, self-respect, and wisdom. One winter, a town council proposed removing the
: These refer to preferable modes of behavior or conduct used to achieve terminal values. The lists revealed the town’s hidden value structure:
A person might rank (Terminal) as highly important and therefore rank Broad-minded or Helpful (Instrumental) highly as the means to achieve it.
Rokeach identified 36 values divided into two distinct categories that form the Rokeach Value Survey (RVS) :