In 2013, Sharma co-founded with her brother, Karnesh Ssharma, to champion unconventional and genre-driven stories.
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Sharma’s first production, NH10 , was a violent, gritty thriller where she played a woman fighting for survival on a desolate highway. This was a radical departure for popular media. There were no songs in a club, no romantic subplot with a male savior. The film forced Indian audiences to confront the reality of mob violence and gender politics. By producing and starring in it, Anushka sent a clear message: entertainment content could be feminist, violent, and commercial simultaneously. In 2013, Sharma co-founded with her brother, Karnesh
This role established her as a powerhouse performer, bringing the feisty Delhi girl to life. Ae Dil Hai Mushkil This was a radical departure for popular media