The Kerala housewife has turned the four walls of her kitchen into a broadcast studio. She has turned the drudgery of daily chores into a paid art form. She is no longer the supporting actress in a man's story; she is the creator, the director, and the star of her own digital tharavad .

Kerala housewife videos are short films or vlogs created by women from Kerala, typically featuring their daily routines, cooking, fashion, beauty, and other interests. These videos are often uploaded to social media platforms like YouTube, Instagram, and Facebook, where they have gained a massive following. The content ranges from cooking recipes and household tips to fashion and beauty tutorials, travel vlogs, and even comedy sketches.

: Create vlogs about visiting village women's cooperatives, local fish farms, or traditional "A-frame" modern-traditional houses.