EasyJet, known for its vibrant orange color scheme and sleek branding, has been on a mission to refresh its image in recent years. As part of this effort, the airline set out to create a custom font that would better reflect its friendly, approachable, and modern personality. After extensive research and collaboration with renowned typographers, EasyJet introduced its new rounded book font, designed to become an integral part of its brand identity.
. It is an evolution of the brand’s original visual language developed by Saatchi & Saatchi in 1995. The "Book" Weight
Ideal for digital and print projects requiring a friendly yet professional tone. Highly recommended for brands in the travel, hospitality, and lifestyle sectors.