Photo Xxnx 2013 Link «Working»
This campaign raised $115 million. It succeeded because it weaponized the 2013 user behavior: visual storytelling + direct action + entertainment value.
Mention as many details as possible (colors, people, locations). photo xxnx 2013 link
Traditional entertainment moguls in 2013 had a decision: ignore the link or become the link. Many became the link. This campaign raised $115 million